Think of a personal situation where you read a book or


Think of a personal situation where you read a book or article; watched a film, television program, or stage play; or otherwise received information (maybe even a class or a lecture) where you simply did not connect with the material. There was likely an audience issue – either you were not part of the intended audience or the author of the material did not apply appropriate audience analysis strategies.

In your opinion, what was the cause of your lack of connection with the material?

What could the author of the material have done differently to make it appeal to you?

Tell us about your personal example. Answer the questions about the cause of the disconnection and what could have been done differently.

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Operation Management: Think of a personal situation where you read a book or
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