Begin and prioritize your use of time in answering them. Also like some leadership and management decisions, there are no "hard and fast" right and wrong answer.
Think of a leader who espoused one message and then acted in a different manner. How did it affect the leader's ability to be an effective leader? How did it change how you personally felt about the leader? Do you feel that leaders who have lost their "authenticity" can ever regain the trust of their followers?