Think about the things you have bought recently last few


Think about the things you have bought recently (last few weeks). Which one of the following MOST influences what you buy?

1. Advertising - Encouragement from a company to buy its product

2. Appearance - how a product looks

3. Brand loyalty - commitment to a brand and you buy repeatedly

4. Country of Origin - where it was made

5. Durability - how long something lasts

6. Environmental Impact - environmental damage caused by creating the product

7. Labor - how the workers who made the product are treated and paid

8. Popularity - bought and used by many people

9. Price - how much something costs

10. Product warranty/guarantee - a promise from a company to repair or replace something that breaks

11. Recommendation - someone you knwo encouraged you to buy a product that he/she uses.

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Marketing Management: Think about the things you have bought recently last few
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