Think about the last purchase you made in each of the following product categories. Clearly describe the features, advantages, and benefits of the specific product or brand you selected. You should develop a table as follows:
Product Features Advantages Benefits
Shoes
Brand_______
Sit-down Restaurant
Name or
Franchise____
Airline
Brand_______
After completing the table, think about the positioning of each product or brand in the market. Explain whether or not (and why) the product's positioning matches your responses in the table.