Think about changing dynamics in the marketplace, and how managers need to be thinking about future trends and potential competition.
Also study the difference between managers in the company and what they feel are important with regard to strategies, goals, tactics etc.
Finally think about the value chain in the company the important relationship between the functional areas.
Anytime you can work in examples relating back to your company is a good thing. But don't copy and paste from your paper. That's a bad thing. Also don't give me three sentences per essay.