1. this approach to pricing, in which the price charged to the customer or client is set to cover what it costs the organization to produce or provide it, is called:
cost-oriented pricing.
value-based pricing.
competition-oriented pricing.
price discrimination.
2. in the mid-20th century, an increasingly competitive economic environment led to a new approach to marketing in the business world, one reflecting a:
product mind-set.
volunteer mind-set.
competitive mind-set.
sales mind-set.
3. For many people, marketing is still synonymous with ________ , and they may see it as something possibly inconsistent with the values and the culture of the nonprofit sector.
the financial sector
dishonesty
sales
New York executives
4. Communicating a message requires tailoring it to both one-way communication and two-way communication, and _________ is essential
brevity
detail
colorful language
an appeal to the audience’s emotions
5. These patterns of past behavior can divide people into identifiable groups
Segmentation
Behavior discrimination
Demographic variables
Behavioral measures
6. Charitable nonprofits must report their lobbying expenses on:
their website
their statement of functional expenses.
Form 990
Form 5768
7. A nonprofit organization may spend only one fourth as much on grassroots lobbying as on direct lobbying, and there is an overall cap of:
$500,000.
$1 million.
$1.5 million.
$2 million
8. _____ have been at the forefront of every important social change in the United States from the beginning of the nation
Women
Students
Politicians
Nonprofits
9. The board of directors of a nonprofit organization are studying the political platforms of state legislators to identify politicians who may favor the nonprofit’s mission. The board is applying which best practice of program advocacy?
Forming a coalition
Undertaking grassroots lobbying
Understanding the legislative process
Indirect advocacy