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There were no measurements taken of awareness of the

Recall the "Consumer Mindlessness" study by Zimatore & Blumenfeld. Which of the following is NOT a limitation of their study?

It was non-experimental, so causality cannot be determined.

There were no measurements taken of awareness of the misprint in the tire dealership ad coupon.

Chi-Square Analysis, which was used, is a weak test. Therefore, it was inappropriate in analyzing their data.

All of the above are/were limitations of the "Consumer Mindlessness" study by Zimatore & Blumenfeld.

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