Marketing / Business Administration
Use sufficient detail and depth to answer the following questions on sponsorships:
There are six categories for sponsorship opportunities in today’s marketing environment:
1) Sports
2) Entertainment, Tours & Attractions
3) Cause-Related Marketing
4) The Arts
5) Festival, Fairs & Annual Events
6) Associations and Membership Organizations
For each of the six categories,
• Identify an example of a sponsorship (provide both the sponsor and sponsee) within that category for your local or national market.
• Evaluate whether you believe the sponsorship is a good fit from a strategic point of view.
• Which of the five primary objectives do you believe to be the primary goal of the sponsorship?
• Based on your chosen objective, do you believe the sponsorship will be successful for the sponsor? Support your assertions with evidence.