Case study questions
1) TYPES OF CHANGE.
There are many types of change, distinguished according to a variety of variables - you should list and describe A variety of change types and theories and then classify the changes at Lloyds.
2) THE NEED FOR CHANGE.
Briefly describe the drivers or triggers for change at Lloyds.
3) BUILDING THE NEED FOR CHANGE.
Once a need for change has been identified by a change initiator, it will then become important to direct the organisation's attention to change (change awareness) and gain support for such change. Critically evaluate the efforts of Richard Ward (CEO of Lloyds) and how he went about the task of building the need for change.
4) INITIAL CHANGE EFFORT.
With reference to change resistance and inertia, discuss why the initial change effort seemed to fizzle out i.e. only attracted effort from the early adopters.
5) IMPLEMENTATION
Change is about replacement - one system for another, one process for another, one strategy or mission for another. There are several methods presenting options for the diffusion of changes - particularly technological changes. Discuss the options (parallel, phased, pilot etc) and identify the one you would have recommended for Lloyd
6) ATTRIBUTES OF A GOOD CHANGE AGENT
With reference to Richard Ward, (CEO of Lloyds), what qualities and attributes do you believe typical of a good change agent?