There are many reasons why sales are not completed; sometimes it is due to variables beyond the control of the salesperson, but often it's due to a failure to gain commitment. Why--after investing all the time and effort in prospecting, qualifying, and making the presentation--would a salesperson not attempt to gain commitment from the buyer?
Directions:
- In a well crafted 1.5 page paper (not including the cover page and reference section), analyze and respond to this dilemma: What are some reasons why salespeople fail to gain commitment?
- Demonstrate your knowledge of the material covered in this module and the week's readings.
- Support your answers with citations from the textbook or relevant scholarly journal articles. Make sure you follow APA style on those in-text citations and reference section!
- Your paper should follow APA style. You are partly graded on the quality of your writing, so make sure you employ to excellent writing mechanics. Be sure you create a well structured paper that flows logically and smoothly.