A television program is viewed by 72,713 households, at a time when 316,707 households have their TV turned on. There are a total of 581,600 television households in this market. Calculate In-Use Percent for this program. Report answer as a percent. Report 25.5%, for example, as "25.5". Rounding: tenth of a percent.
MARKETING METRICS IS THE SUBJECT OF THE QUESTION.