Theory: Recent development in Strategic Management have placed a major role on strategies that include a Corporate Social Responsible approach to business. In their article Bowman and Ambrosini (2000) provide an analytical framework to clearly distinguish between value creation and value capturing activities as they relate to the firm. Using B&A (2000) theoretical construct please elaborate as to how a firm developing technology in order to become more Corporate Sustainable (Pisano 2007) is able to appropriate through either the development of a (sustained) competitive advantage or increase performance the gains deriving from the investment in innovation. Hint: this is a theoretical question!!! I expect significant use and consequently references to the course material, in particular the readings. Do not assume that the instructors knows the readings, demonstrate your understanding and knowledge clearly. Use the two fundamental readings, Porter (2008) and Barney (1991) as your foundation. ?