Then evaluate the effects of a changing competitive

Question

Analyze the critical factors involved in the development of new products and services and their impact in the marketing strategy of a given company. Then, evaluate the effects of a changing competitive environment on a company's branding approaches and practice and apply brand theory and strategies to build and sustain brand image.

Answer 1

In regards of the company's branding approaches, write a paper in which you have to illustrate the following discussion problem in a word document following the APA rules. Examine the critical factors comprised in the development of latest services and products and their impact in the marketing policy of a particular company. Then, assess the consequences of a changing competitive atmosphere on a company's branding approaches and practice and apply the brand theory and policies to build and sustain the brand image.