Assessment: Case Study (Report and Presentation)
Assessment Overview:
The case study will need to include a written report, an action log and the delivery of a 15 minute presentation to the rest of the class.
The written report will need to include an Executive Summary, a table of contents, page numbers, references and appropriate headings to deal with the content of the written report, a PowerPoint slides (including main points, image support the slides and presentation notes)
The written report need to discuss the International Business strategies of Nike that relate to the business: for example, is it a global business or a multi domestic business, does it use standardization or adaptation or a combination, what sort of integration does it have, how does it deal with human resources - recruitment, remuneration, training, management.
The word limit for the written report is 1000 words.