Propose that you work for Taco Bell and you advertise during The Voice. Its rating is 19. This is equal to 21.3 million TVs. The Voice charges $700,000 for a 30-second ad. If a meal contribution at Taco Bell is $0.60, how many purchases are required to break even for the ad costs?
a.1,454,598
b.700,000
c.1,166,667
d.420,000