Budweiser Clydesdale Puppy Love Commercial
Find a pre-existing campaign or ad. From any media source like TV, the Web, Newspaper. You can pick a successful/unsuccessful recent campaign. Answer the following questions related to your selected advertisement:
Objective:
The Audience:
Effectiveness:
Role in Marketing Mix:
- Image, product differentiation and branding
- Other promotion mix factors
The Unique selling proposition:
The basis for the appeal:
How would you make the improvement?
The creative philosophy:
The slogan:
Secondary or supporting copy points or claims:
The tone or moos and manner:
Type of presenter:
The motivational appeal (ethos, Pathos, Logos):
Execution style:
What went wrong/ right? Have others done better/worse?
Focus on social or ethical aspects. What role does the ad play in the economy? Does it promote something that is socially desirable? Is the Ad misleading? Is it targeted to a group that could be considered vulnerable?
6 pages double space page paper, 1800 words, you will answer the components of the list above and explain your selected advertisement. The paper should include a cover page and reference page which are ancillary and don't count toward the paper content. Be sure to cite and reference using APA guidelines.
Power point will summarize your findings from your paper and should include a cover page, intro slide, 6 content slides, conclusion slide and reference page slide. Total of 10 slides