So far we have encountered six theoretical discussions of marketing strategies: Market Leadership, Growth Matrix, Blue Ocean Strategy, Product Life Cycle, Purpose Brand, and Brand Portfolio.
As diverse as they are, I hope you will find a common thread or connections among them. And in this assignment, you will write a short essay about them and later act as an essay reviewer for your classmates.
The tile of the essay is: Best Strategies That Can Help a Business Grow
ESSAY REQUIREMENT:
Your essay should incorporate ALL the aforementioned articles, and it has to be about how a business can grow consistently, starting from its first product.
You should quote from the articles and also use plenty examples to support your arguments. Describe the examples from the readings in your own words, but not to copy them.
As for the quotation format, below are the rules and formats that you should learn and follow.