1. Stimuli that are placed near each other tend to be associated with each other. This is one of the principles of perceptual encoding and is known as ______________.
1. Figure and ground
2. Closure
3. Similarity
4. Proximity
2. The ‘big five’ theory of personality contains five factors: neuroticism, extroversion, openness to experience, agreeableness and ______________.
1. Conscientiousness
2. Compliance
3. Aggression
4. Consciousness
3. The text outlines four elements necessary for learning to occur. They are, in order:
1. Cues that trigger learning, motivation to learn, a response linked to a cue and reinforcement
2. Motivation to learn, cues that trigger learning, a response linked to a cue and reinforcement
3. Unconditioned stimulus, unconditioned response, conditioned motivation and reinforcement
4. Cues that trigger learning, a response linked to a cue, motivation to learn and reinforcement
4. Consumers are likely to respond to a classical conditioning approach when ______________.
1. Perceived risks of the item are high because learning is unlikely to be mediated by much cognitive effort
2. Products have low differentiation on objective features; for example, soap, toothpaste and snack foods
3. The price of a product is generally high
4. All of the above