1. The term stickiness is the
a. Measure the 30 day response rate to an ad.
b. Average length of time visitors remain on a website or page
c. Percentage of purchasers who return in a year to a site
d. Percentage of the total number of consumers in a market who will visit a site
2. The reason that IPv4 had to be replaced by IPv6 was:_________________
3. A___________is a set of rules that determine how two computers communicate with one another over the network. It was a term taken from Egyptian scrolls
4. A practice of paying commissions by advertisers to member Web sites for referring potencial customers to their Web site is called_______________