The term project is the development of a marketing plan the

Question

The term project is the development of a marketing plan. The plans are evaluated according to the quality of information obtained, the quality of analysis, the feasibility of the recommendations (do they flow from the analysis?), the evidence of understanding of frameworks, concepts, and methods discussed during the course, and the quality of the written presentation.

Project Description

Students, will conceive, develop and present a marketing plan. The following parameters apply:

The student will choose either an existing generic good/service or create a new product; if choosing a generic good/service, it must be newly branded. (For example, shampoo is a generic good; Herbal Essence Shampoo is an already branded good,

Come up with a product or service idea. Identify how your product or service will compete in the marketplace. What is the need and/or want it will satisfy?

The document should follow this outline.

• Describe the company
• Business Mission
• Situation & SWOT Analysis
• Objectives
• Target Market Strategy
• Marketing Mix (What are their 4 P's?)

Answer 1

This assignment basically needs to develop and represent a marketing plan. You have to select either an existing generic good or service or prepare a new product; if selecting a generic good or service, it should be newly branded. (For illustration: shampoo is a basic good; Herbal Essence Shampoo is an already branded good). Come up by means of a product or service idea. Recognize how your product or service will struggle in the market-place. Find out the need and/or want it will please? The paper must follow this outline. (a) Illustrate the company (b) Business Mission (c) Situation and SWOT Analysis (d) Objectives (e) Target Market Strategy and (f) Marketing Mix (Describe their 4 P's?)