The target market for the 3m greptile grip golf glove


1.What are the characteristics of the target market for the 3M Greptile Grip golf glove?

2.What are the key points of difference of the 3M Greptile Grip golf glove when compared with competitors’ products, such as FootJoy and Nike? Substitute products, such as golf grips?

3.How does the Greptile Grip golf glove meet 3M’s three criteria for new products?

4.Because 3M has no prior products for the golf market, what special promotion and distribution problems might 3M have?

5.What would be some new markets and new applications of the greptile grip technology that 3M could pursue?

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Marketing Management: The target market for the 3m greptile grip golf glove
Reference No:- TGS0513326

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