Estimating the Market Potential of Irish Baby Formula Products in Chinese Market
The study aims at assessing the market potential of Ireland-produced baby formula products in Chinese market.
- The study also aims at analysing the competitive situation and the future trend of this market.
- A survey was conducted among the 150 current buyers of Ireland-produced baby formula products to find out their demographic features, psychological features and customer behaviour.
- Secondary data from The World Bank, Euromonitor, World Health organisation and industry reports were used to estimate the number of potential customers and sales.
- This report used "bottom-up approach" to estimate market potential, this approach will be elaborated in the Methodology part.
- Other players in this market were discussed.
- The factors which might influence this market were discussed. This mainly consists of political factors, economic factors and social factors.
- The future trend of this market was discussed based on the factors which might influence this market.