Strategic Management Case Analysis: Krispy Kreme Doughnuts
The strategic management plan for Krispy Kreme Doughnuts will focus on increasing the doughnut maker's market share from a shared 5%.
Doughnut market-share champion Dunkin Doughnuts can attribute to holding most of the 40% of revenue in the doughnut market (David&David, 2017), which comes from beverage sales.
Krispy Kreme will have to increase its hot and warm beverage offerings while maintaining its hot and ready doughnuts in a retail setting.
Attachment:- Case Analysis.rar