1. The strategic location of products or product promotions within entertainment media to reach the product's target market.
Product promotion
Personal selling
Product placement
Product positioning
2. What are the major steps in developing an advertising campaign?
Identify and analyze a target market, establish advertising objectives, create the advertising platform, determine a budget, develop a media plan, and develop one or more ways to evaluate the advertising campaign.
Identify and analyze a slogin, establish advertising objectives, create the advertising platform, determine a budget, develop a media plan, and develop one or more ways to evaluate the advertising campaign.
Identify and analyze a target market, establish advertising objectives, create the advertising platform, obtain approval for costs, develop a media plan, and develop one or more ways to evaluate the advertising campaign.
Identify and analyze a target market, establish pricing objectives, create the advertising platform, determine a budget, develop a media plan, and develop one or more ways to evaluate the advertising campaign.
3. A paid form of non-personal communication transmitted to consumers through mass media, such as television, radio, the internet, newspapers, magazines, direct mail, outdoor displays, and signs on mass transit vehicles.
Promotion
Advertising
Media
Selling
4. Integrated marketing communications is.....
The coordination of sales and other efforts to ensure maximum informational and persuasive impact on customers.
The coordination of promotion and other marketing efforts to ensure minimal informational and persuasive impact on customers.
The coordination of promotion and other marketing efforts to ensure maximum informational and persuasive impact on customers.
The coordination of promotion and other marketing efforts to ensure maximum informational and persuasive impact on sellers.
5. What are the 4 methods of a promotional mix?
Advertising, personal assistance, public relations, and sales promotion.
Advertising, personal selling, public relations, and sales promotion.
Advertising, direct mail, public relations, and sales promotion.
Advertising, digital media, public relations, and sales promotion.