The Savvy Entrepreneurial Firm feature in Chapter 3 focuses on Bill Gross, and how a company he was leading, Knowledge Adventure, made a 180-degree turn on the positioning of a product. According to the feature, Gross and his team made the change as a result of ________.
conducting Internet research
observing how customers acted when buying their product
studying industry trends
hiring consultants to provide them advice
administering a concept test and a buying intentions survey