The reports referred to in part two, were conducted on the marketing channels, Instagram, Facebook, Print advertising, youtube and the website.
Part 2
After receiving reports from other members examine the different channels (including your own) and answer the following:
• Would you consider this organization / enterprise to be based on a multi-channel or an omni-channel strategy? Why / Why not?
You are putting forward an argument here so it MUST be based on available evidence and theory.
Part 3
• Choose a different target market (state what it is) and answer the following question:
Would you change the logo for a different target market? Why / Why not? If you argue that it should be changed you could give an example of how it might look. This could be a written description or an image.