the reason that an entrepreneur supposes the risk


The reason that an entrepreneur supposes the risk of starting a business is to earn profits.  The fundamental assumption in the theory of production is that a rational owner of a business will seek to increase the profits (or minimize the losses) from the operation of his business.  Though, before anything can be said about profits we must first understand costs and revenues.  This chapter will make the basic concepts of production costs.

 

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Microeconomics: the reason that an entrepreneur supposes the risk
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