the rationale for a firms cooperate-level


The rationale for a firm's cooperate-level strategy is applied to cooperative strategy. Select one of the three types of corporate-level cooperative strategy alternatives discussed in the text. (The three major types of strategic alliances include joint venture, equity strategic alliance, and nonequity strategic alliance.) Using the rationale of corporate strategy, explain how it can enable a firm to achieve a corporate strategy goal. In selecting and defending your choice, be sure to explain the particular advantages that a cooperative strategy brings.

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