The purpose of this assignment is to introduce you to the, Marketing Management

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Consumer Analysis Assignment

The purpose of this assignment is to introduce you to the concept of market segmentation in real world practice. You are required to use an online GIS (Geographic Information System) tool (ESRI Business Analyst Online) to gather information about the most common market segments in various parts of the United States.

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Marketing Management: The purpose of this assignment is to introduce you to the

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