Business Brief: Marketing Strategies Across Cultures
Purpose: The purpose of this assignment is to analyze and evaluate the strategy and tactics of marketing a product in various countries or cultures.
Action Items
In this assignment, you will create a business brief for your boss to share with the executive team. To create this brief, do the following:
1. Reread or review the principles of global marketing in chapter 7 of the textbook.
2. Choose a product that originates from your home country that is marketed in other countries around the globe.
3. Choose one other country where this product is available.
4. Search online to find advertising samples for the product in both your home country and the other country. Compare print, TV (sample from Internet, i.e., YouTube), and web samples (for example, corporate websites for both countries). It is from these samples that you will derive the marketing strategies and tactics that are being used.
5. Conduct research to find 3 - 5 critical cultural considerations for marketing products in the country you selected. Only cite credible sources. Google should provide more than enough leads for you.
6. Prepare a business brief for your boss and the executive team about the strategies and tactics that are being used to market this product in your home country and the other country you have identified.