Assessment - Case Study
Purpose, description and Purpose:
The purpose of this assessment is to enable students to topics covered undertake research into a specific product or service as a case study.
Description: This assessment requires you to:
1. Select a firm
2. Discuss the effectiveness of the current strategy
3. Make recommendations regarding a more viable strategy and the rationale for that choice
Topics to be covered:
Background to the firm
Its current strategic intent
How this intent may be failing and why
Recommendations for selecting a new strategy