The psychological noise is one of the most critical barriers that negatively influence the reception and the interpretation of the promotional messages. It involves competing advertising messages and / or distracting thoughts. Marketers can implement the following strategies in order to overcome psychological noise: Apply the redundancy principle. Use contrast by determining the appropriate appeals that will draw the customers attention, by accentuating surprising outcome, and by increasing sensory input. Rely on digital technologies to design and personalize the messages. To conclude, positioning and providing value are the most efficient ways to make sure that the target audience will receive and will rightly interpret the promotional messages. Do you agree with the post if yes why?