Assignment -
Topic - Customer Relationship Management process impact on company success (A Case Retail companies)
Project Aim - The proposed project is aimed to identify the CRM issues reported in retail companies and recommend effective CRM strategies to the company.
Project Objectives -
Studying the impotence of customer relationship management process to the companies.
Identifying the CRM issues seen in Company.
Studying the factors leading to CRM issues in Company.
Recommending CRM strategies and initiatives to Company.