Project -
Topic - Customer Relationship Management process impact on company success (A Case Retail companies)
PROJECT AIM: The proposed project is aimed to identify the CRM issues reported in retail companies and recommend effective CRM strategies to the company.
PROJECT OBJECTIVES -
- Studying the importance of customer relationship management process to the companies.
- Identifying the CRM issues seen in Company.
- Studying the factors leading to CRM issues in Company.
- Recommending CRM strategies and initiatives to Company.