The Project of this seminar involves writing a proposal for a foreign direct investment by a major real company into a foreign country. This Week 5 Assignment is designed to provide the global industry comparative analysis that will support your decision as to which industry (Week 5) / country (Week 6) / firm (Week 7) to do the foreign direct investment in.
Your group should select an industry to analyze for your Group Strategy Project. (The industry is the Technology Industry)
You should select a real multinational company from this industry to be your hypothetical consulting client, for which you will be making a strategic recommendation for investment into a foreign country. (The company is Apple)
Then, select 3 or 4 countries plus the United States or the home country of your client company if it is not the U.S. (I only need the analysis for Brazil)
See questions below
1. What is the comparative market size of the technology industry in Brazil by 2020. (Hint : Use something like the number of passenger car registrations to size the automobile industry, other metrics for other industries) and how might that impact your decision on prioritizing Brazil in your global business strategy.
2. What is the comparative growth, both in absolute terms and in percentage terms from 2015 to 2020 for the technology industry in Brazil and how might that impact your decision on prioritizing Brazil's global business strategy?
3. What is the profitability of the industry base on the level of competition? Who are some of the key company players (both multinational and local) in the technology industry in Brazil. and how might that impact your decision on prioritizing the countries in your global business strategy.