Question: In your write-up, please write a minimum of two pages answering the following questions:
1. The Product: What are the advantages and disadvantages for consumers?
2. The Situation: What are the favorable and unfavorable aspects for the company?
3. The Solution: Consider a marketing strategy to address consumers by using:
- Actual state?
- Ideal/desired state?
- Problem recognition?
Article: TiVo in 2002: Consumer Behavior (By Luc Wathieu)