1. The product life cycle helps marketers understand market trend patterns related to all of the following except _______________.
the cycle of any particular individual brand
the industry sales and profits for a product idea within a particular product-market
the growth and subsequent decline of sales for a product category
the impact of increased competition on a new product idea over time
the need for marketers to adjust their marketing mixes for a product category over time
2. Southwest Airlines sends an e-mail to frequent-flier customers offering a special low price between selected cities if the plane ticket is purchased within the next four days. This is an example of ___________________.
indirect response
mass communication
direct marketing
publicity
integration