Business Research for Decision Making
Please complete a 3-4 page Statistical Analysis of survey results. Attached are the survey questions with results and some additional survey information on the survey that was conducted for the Choc-au-Lait Company.
Your research firm has been contacted by the President of Choc-au-Lait Company. Choc-au-Lait is a new business whose goal is to provide excellent service to its clientele and thereby progressively work toward becoming a global leader in its industry. Currently possessing a small clientele, the President of Choc-au-Lait is seeking to efficiently use his advertisement budget to increase awareness about his company in the hopes of capturing a host of new customers. He has requested your guidance on how he should allocate his funds (for advertisement) to maximize his return on investment (ROI).
The president has heard about the decline of traditional advertising. He calls your attention to the speech by Jim Stengel, Global Marketing Officer for Procter & Gamble Company, in 2004 when he told attendees of the 2004 American Association of Advertising Agencies annual media conference that the "The traditional marketing model we all grew up with is obsolete." (Jim Stengel, 2004). For companies, the key implication of the decline in effectiveness of these traditional methods is the necessity to find innovative ways of embracing new technologies in a manner that fit their corporate goals. The internet and its peer to peer technologies such as chat rooms, forums, instant messaging and file transfer have enabled messages to spread faster and more exponentially than ever before.
The President would like to explore the industry-specific effectiveness of some of the major methods of advertising listed below:
Social Media
Web Pages
Billboards
TV Advertisement.
Attachment:- Attachments.rar