The policy process - Advocacy coalitions and Policy learning
The mobilization of attention is what policy advocacy is primarily about. And the systematic mobilization of attention is best achieved through broad-based advocacy coalitions. Becoming more involved in supporting advocacy coalitions is clearly a logical move if the aim is to translate policy knowledge more directly into policy action. By "coalitions" we mean alliances involving participants located (ideally) in a variety of positions in and around government, the academic community, the media, the private voluntary sector, interest groups, and business. But two institutions, the media and the interest or advocacy group, are especially important. Here we look only at how the media and lobbyists use research and analysis and transform it, in the process, into working knowledge.