The planning stage of a dsm involves consideration of, Marketing Management

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The planning stage of a dsm involves consideration of

1. The planning stage of a DSM involves consideration of ‘where do we want to go?' having already established targets. Discuss the importance of establishing targets early on in a direct marketing or sales promotion campaign.

2. Explain the usefulness (or not) of perceptual mapping in planning direct marketing or sales promotions.

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Marketing Management: The planning stage of a dsm involves consideration of

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Marketing Management: The planning stage of a dsm involves consideration of

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