Meet your new MOM (Marketing Operating Model)
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/meet-your-new-mom?-eml-alt-mip-mck-oth-1703
-Write a half of page to a page long critique
- Focus on sales and retailing strategic issues
The paper should be standard writing assignment format. Paragraph form will suffice, and I am hoping for a commentary on what you thought of the article how it relates to the sales and retailing field and strategic issue management in general. You can have a positive or negative review of the assignment but should highlight what you learned from the article. Also another this can be a personal critique so just how you felt about, reacted, questioned, etc. the article. References are not needed but recommended if can back up your opinion you may include them if you would like.