A woman who was seeking medical attention was waiting patiently for nearly 24 hours in the clinic's waiting room when she past away. It was more than 45 minutes later that the clinic staff realized that she had died. What does an alarming or an unanticipated event like this one in the media, do to the consumers in a health care organization? How can we best handle this situation? In a healthcare news crisis, what is the best way to communicate information throughout the organization to improve the quality of care for all patients?