1. Complete the following sentence: An important element of the Business Plan is the _______________, which is a brief statement that captures the essence of the organization and provides direction and guidance to everyone in the company.
2. Complete the following sentence: An important element of the Business Plan is the _______________, which outlines specific actions that the company will take in attempt to interest potential customers in, and to persuade them to buy, their products/services.
3. Complete the following sentence: The ''Opportunities'' and ''Threats'' of the Business Plan can be found in the _____________ portion of the SWOT Analysis.