The old adage is its not the destination but the journey, Operation Management

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The old adage is its not the destination but the journey

The old adage is "it's not the destination, but the journey that matters". With that in mind, defend the thought that the process of developing a marketing plan might be more important than the marketing plan document itself. What are the benefits of the planning process irrespective of the actual outcomes of the process?

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Operation Management: The old adage is its not the destination but the journey

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