The need for hr to be a strategic partner to sustain, Marketing Management

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The need for hr to be a strategic partner to sustain

The need for HR to be a strategic partner to sustain competitive advantage is widely espoused, but appears to be less often enacted.

It, Finance and even Marketing are all facing similar challenges.

What is it about these functions that lend themselves to this criticism? Is it deserved, or simply a result of the fact that they are not part of the "operations" end of the business?

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Marketing Management: The need for hr to be a strategic partner to sustain

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Marketing Management: The need for hr to be a strategic partner to sustain

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