You are to write a one-page, typed homework assignment. The font should be no smaller than 12-point.
Please take the perspective of a senior marketing manager making marketing recommendations to upper management (CEO, CFO, CMO, etc.).
The memo should not be a rehash of the facts of the case, but rather a summary of your recommendations for how the company should move forward, and the supporting rationale.
These memos should be well written and professionally presented. Please use the following format:
Key Issue/Issues (concise statement)
1-
2-
Recommendations (to address the issue/s)
1.
2.
3. (or however many you think are appropriate)
Rationale (to support your recommendations)
1.
2.
3. (support for each recommendation)
Example:
Key Issue/Issues:
1. How can Evoe Springs overcome/ work around the lack of social acceptance for Spas in India?
2. Who should Evoe Springs target?