The marketer must constantly monitor the legislative and judicial processes in the United States to stay abreast of new legislation and court decisions that might impact the marketing environment. The marketer cannot expect to control these forces, but she can position her company to adjust to these changing conditions as efficiently as possible. Select the legislation that matches the appropriate description and purpose of the legislation.
The Act prohibits a number of activities, including trademark infringement, trademark dilution, and false advertising. _________ Celler-Kefauver ActClayton ActDodd-Frank ActLanham ActSarbanes-Oxley ActWheeler-Lea Act
An Act to protect investors by improving the accuracy and reliability of corporate disclosures made pursuant to the securities laws. _________ Celler-Kefauver ActClayton ActDodd-Frank ActLanham ActSarbanes-Oxley ActWheeler-Lea Act
Passed to close a loophole regarding asset acquisitions and acquisitions involving firms that were not direct competitors. _________ Celler-Kefauver ActClayton ActDodd-Frank ActLanham ActSarbanes-Oxley ActWheeler-Lea Act
Made changes in the American financial regulatory environment that affect all federal financial regulatory agencies and almost every part of the nation’s financial services industry. _________ Celler-Kefauver ActClayton ActDodd-Frank ActLanham ActSarbanes-Oxley ActWheeler-Lea Act
Prohibits unfair and deceptive acts and practices regardless of whether competition is injured; places advertising of foods and drugs under the jurisdiction of the FTC. _________ Celler-Kefauver ActClayton ActDodd-Frank ActLanham ActSarbanes-Oxley ActWheeler-Lea Act
The Act sought to prevent anticompetitive practices. It specified particular prohibited conduct, enforcement schemes, exemptions and remedial measures. _________ Celler-Kefauver ActClayton ActDodd-Frank ActLanham ActSarbanes-Oxley ActWheeler-Lea Act