1.What have been the major marketing trends in the last decade?
2.What new marketing trends do you anticipate in the next 10 years?
UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country.
From a marketing standpoint what do you think UOP is doing well? What areas do you think can be improved?
We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ.
1. Describe the overall strategy we should adopt to maximize our potential for success.
2. In one sentence write your positioning statement for the product
What do you think are the most important characteristics/attributes of successful sales people? Discuss BT Sales is part of the marketing function.
Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished.
Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationally?
Instead you're going to get a chance to get your creative juices going and to hopefully have some fun doing it.Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what is going on.