• Social Network Leveraging
375 Words Four References
Resources
• Discussion Participation Scoring Guide.
The leveraging of social networks is enabled through the use of numerous social media outlets. Analyze some of these outlets and how marketers have been able to use them in their IMC.
• Marketing Campaigns
350 words and 3 References
Resources
• Discussion Participation Scoring Guide.
The potential for marketing campaigns to be successful is greatly enhanced when they can be combined with social outlets. Provide an appraisal of the key elements and characteristics that may enable a campaign to become viral.