Require each to prepare a streamlined version of the key elements of a company's strategic plan. You require each employee to prepare the following sections of a strategic plan for any one of the corporation's four divisions. You intentionally gave them no information about any of the divisions and suggest that they pick a current leading competitor in that field, and are to assume they are in that company as they write the following parts of a strategic plan:
- Mission statement
- Industry analysis
- SWOTT analysis
- 2 perceptual maps
- Choose any 2 pairs of criteria that you think are important to plot.
- Explain why you picked those 2 pairs of criteria.
The 4 corporate industries that each employee can pick from are the following:
- Auto industry
- Pharmaceutical industry
- Mass merchandiser industry
- Home movie rental industry